Where have you been? In pharma …

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Loyal readers of this blog may have asked where I have been for the past few months. I have a one-word response for you: work.

Duty calls, and while I have dedicated most of my blog entries on this site to tips for social media strategy and creating an online presence, I actually have been putting my skills to task — this time, covering, writing, and editing stories for a pharmaceutical B-to-B magazine, where I also developed a social media strategy to help push the content out.

Please feel free to check my updated portfolio, where I have added samples of my work in pharmaceuticals.

Moving forward, I plan to share some tips I learned while actually using my own advice to complete my duties as a social media strategist. Stay tuned …

You Snooze, You Lose — Followers, That Is

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By Cara Latham

Summer time and the living’s easy. For the most part, that is. While most of us take vacation to spend time with our families, head out to the beach, take a cross-country trip, or just get out of the office, there is one thing to remember – the Internet, specifically the creatures on it, are not taking a break.

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Ensuring Employee Retention Once the Economy Improves

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Editor’s Note: In this post, we’re switching gears from social media communication to another aspect of strategic communication: employee communications.

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Blogging and Tweeting On a Budget: Creating a Digital Marketing Campaign for Under $125, Part 2

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by Cara Latham

Now that you have set up your Twitter and Facebook accounts and have a consistent image for each (if not, check out my previous post here), it is time to create a source of content to post to those sites to keep your name – and your brand – fresh in your followers’  minds.

What good are your Facebook and Twitter accounts if you do not have anything to say or provide people? One easy way to solve this problem is to write about a topic that is very relevant to your goal or business.

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Blogging and Tweeting On a Budget: Creating a Digital Marketing Campaign for Under $125, Part 1

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by Cara Latham

For all of the starving artists, journalists, small business owners, and nonprofits out there, creating a webpage and generating an online following through social media or blogging may seem like a large investment – both in time and money.

Of course, in economic times like these, none of us have money, and only some of us have the time. So how are you supposed to develop a decent-looking professional web presence without breaking the bank? It’s easier than you think.

For me, getting www.caralatham.com to serve as the landing page for my online portfolio of work — while also promoting my expertise in strategic communication/social media via my blog — required about 30 hours of work and what seems like a nominal cost of $118 to date,  less than the average cell phone bill for a one-month period.

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