By Cara Latham
Summer time and the living’s easy. For the most part, that is. While most of us take vacation to spend time with our families, head out to the beach, take a cross-country trip, or just get out of the office, there is one thing to remember – the Internet, specifically the creatures on it, are not taking a break.
by Cara Latham
Now that you have set up your Twitter and Facebook accounts and have a consistent image for each (if not, check out my previous post here), it is time to create a source of content to post to those sites to keep your name – and your brand – fresh in your followers’ minds.
What good are your Facebook and Twitter accounts if you do not have anything to say or provide people? One easy way to solve this problem is to write about a topic that is very relevant to your goal or business.
by Cara Latham
For all of the starving artists, journalists, small business owners, and nonprofits out there, creating a webpage and generating an online following through social media or blogging may seem like a large investment – both in time and money.
Of course, in economic times like these, none of us have money, and only some of us have the time. So how are you supposed to develop a decent-looking professional web presence without breaking the bank? It’s easier than you think.
For me, getting www.caralatham.com to serve as the landing page for my online portfolio of work — while also promoting my expertise in strategic communication/social media via my blog — required about 30 hours of work and what seems like a nominal cost of $118 to date, less than the average cell phone bill for a one-month period.
by Cara Latham
Of all the memories of my childhood, the fun times my family and I had down the shore every year (a favorite pastime of many New Jersey residents) are the most pleasant. I remember the beach, the sand, the water, the rides and the boardwalk, but I also remember one specific thing about the souvenir shops along the shore line – I could never find my name on those souvenir mini license plates featuring popular kids’ names.
At the time, “Cara” was such a unique name that it was hard to find anywhere, let alone on a set of manufactured plastic license plates in some small shop in Point Pleasant, N.J. The closest I came to victory was when I was about 10 years old, and I found one that was spelled, “Kara.” To little Cara, this was devastating, especially as I watched my brothers and cousins easily find their names — correctly spelled, even with their favorite colors — on their own license plates.
As disappointed as I was at the time, I now find myself wishing that I could go back to a time when I was the only Cara Latham around. In an effort to monitor my social media influence and research my online presence, I have always run my name through Google’s search engine.
