Category Archives: Uncategorized

Where have you been? In pharma …

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Loyal readers of this blog may have asked where I have been for the past few months. I have a one-word response for you: work.

Duty calls, and while I have dedicated most of my blog entries on this site to tips for social media strategy and creating an online presence, I actually have been putting my skills to task — this time, covering, writing, and editing stories for a pharmaceutical B-to-B magazine, where I also developed a social media strategy to help push the content out.

Please feel free to check my updated portfolio, where I have added samples of my work in pharmaceuticals.

Moving forward, I plan to share some tips I learned while actually using my own advice to complete my duties as a social media strategist. Stay tuned …

Will All the Other Cara Lathams Please Behave!

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by Cara Latham

Of all the memories of my childhood, the fun times my family and I had down the shore every year (a favorite pastime of many New Jersey residents) are the most pleasant. I remember the beach, the sand, the water, the rides and the boardwalk, but I also remember one specific thing about the souvenir shops along the shore line – I could never find my name on those souvenir mini license plates featuring popular kids’ names.

At the time, “Cara” was such a unique name that it was hard to find anywhere, let alone on a set of manufactured plastic license plates in some small shop in Point Pleasant, N.J.  The closest I came to victory was when I was about 10 years old, and I found one that was spelled, “Kara.” To little Cara, this was devastating, especially as I watched my brothers and cousins easily find their names — correctly spelled, even with their favorite colors — on their own license plates.

As disappointed as I was at the time, I now find myself wishing that I could go back to a time when I was the only Cara Latham around. In an effort to monitor my social media influence and research my online presence, I have always run my name through Google’s search engine.

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Welcome to Cara Latham’s Blog

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Hello everyone,

      Thank you for visiting my blog. I will be posting on a number of topics relevant to my interests in strategic communication, social media, and writing and editing. I will also be posting links to my online resume and portfolio and links to related industry information. Please check back for updates to my biography and other information that I hope you will enjoy. In the meantime, find me on LinkedIn.com, Twitter.com, and on Facebook.com (where you can also “Like” my fan page).

– Cara Latham