Will All the Other Cara Lathams Please Behave!

by Cara Latham

Of all the memories of my childhood, the fun times my family and I had down the shore every year (a favorite pastime of many New Jersey residents) are the most pleasant. I remember the beach, the sand, the water, the rides and the boardwalk, but I also remember one specific thing about the souvenir shops along the shore line – I could never find my name on those souvenir mini license plates featuring popular kids’ names.

At the time, “Cara” was such a unique name that it was hard to find anywhere, let alone on a set of manufactured plastic license plates in some small shop in Point Pleasant, N.J.  The closest I came to victory was when I was about 10 years old, and I found one that was spelled, “Kara.” To little Cara, this was devastating, especially as I watched my brothers and cousins easily find their names — correctly spelled, even with their favorite colors — on their own license plates.

As disappointed as I was at the time, I now find myself wishing that I could go back to a time when I was the only Cara Latham around. In an effort to monitor my social media influence and research my online presence, I have always run my name through Google’s search engine.

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Blogging: A Two-Way Street

by Cara Latham

How often have you seen a status from a friend on Facebook asking for opinions? Friends solicit everything: tips for new hairstyles, vacation suggestions, even ideas for caring for their newborns.  In fact, an important part of Facebook’s success has been user interaction.

Facebook, in particular, has provided a digital forum for the topics we used to discuss with our friends over the telephone. But the Internet and social media have allowed us to solicit those opinions from hundreds of our acquaintances instantaneously.  Just as it is commonplace for Facebook users to ask their “friends” for a good restaurant to patronize while visiting a new city, it shouldn’t be a foreign concept for your company’s blog to solicit feedback from its readers and include them in the process of creating content. Continue reading

What Would John Adams Have Said on Twitter in 1776? PARTY!

by Cara Latham

Greetings on the verge of the Fourth of July weekend! I’ve already seen a number of Facebook statuses popping up on my news feed about various friends’ weekend plans, many of which involve barbecues and fireworks of some sort.

And that got me thinking: what were the Founding Fathers doing in the days before signing a very important piece of paper that not only guaranteed us our freedoms but also guaranteed us all a long weekend away from work filled with burgers and explosions in the sky?

Well, it turns out at least one of them was also planning this weekend. And guess what? He insisted on having a great deal of celebration – yes, even the “illuminations” in the sky. Continue reading

Social Media: There IS Something for Everyone

by Cara Latham

When news first broke two years ago that pop singer Michael Jackson had died (the second anniversary of his death was this past weekend, in case you didn’t know),  it was estimated that 456 “tweets” (digital messages) were sent via Twitter – per second.

This is a statistic I heard two-and-a-half weeks ago during a social media course I am taking at Seton Hall University. To me, this isn’t shocking, and it shouldn’t be for you, either.  In case you haven’t noticed, social media is kind of a big deal.

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