*Note: More samples available upon request.*
From the December 2011 print/online edition of Med Ad News:
“DTC: New tools, old rules,” by Cara Latham, Med Ad News
From the Med Ad News blog:
“Physicians Interactive and WorldOne develop largest U.S. market research network for HCP,” by Cara Latham, Med Ad News blog, January 10, 2012.
“Physicians Interactive’s mobile solutions attract Merck,” by Cara Latham, Med Ad News blog, January 6, 2012
“Catalina’s approach to adherence: recognizing attitudes and emotion,” by Cara Latham, Med Ad News blog, December 15, 2011
“And the 2012 inductees to the Medical Advertising Hall of Fame are …,” by Cara Latham, Med Ad News blog, November 16, 2011
“Reducing healthcare costs through ‘mHealth?’” by Cara Latham, Med Ad News blog, November 2, 2011
“The CementBloc launches online forum for marketing strategies,” by Cara Latham, Med Ad News blog, November 1, 2011
“Pharmapalooza 4 is coming,” by Cara Latham, Med Ad News blog, October 31, 2011
“McCann’s new company: strategizing for sustainable health behaviors,” by Cara Latham, Med Ad News blog, October 19, 2011
“PHCG adds personal touch with new website,” by Cara Latham, Med Ad News blog, October 12, 2011
“Intouch Solutions Expands to East Coast,” by Cara Latham, Med Ad News blog, September 26, 2011
“MDC Partners Acquires Majority Stake in Concentric Pharma Advertising,” by Cara Latham, Med Ad News blog, September 19, 2011
“Digital marketing in pharma: more than just an ‘add-on’ to current strategy,” by Cara Latham, Med Ad News blog, September 16, 2011
“A new approach to improving adherence and compliance: focus on pharmacists’ perspectives,” by Cara Latham, Med Ad News blog, September 9, 2011
“Making the digital connection — with physicians?” by Cara Latham, Med Ad News blog, September 8, 2011
“This too shall pass: Pozen’s new board aims to ease digital wariness,” by Cara Latham, Med Ad News blog, September 7, 2011
“Bayer’s Twitter mishap provides lesson in cultural and regulatory differences,” by Cara Latham, Med Ad News blog, August 30, 2011
“After Europe, inVentiv targets ’super agency’ for Asia,” by Cara Latham, Med Ad News blog, August 24, 2011
