By Cara Latham
Summer time and the living’s easy. For the most part, that is. While most of us take vacation to spend time with our families, head out to the beach, take a cross-country trip, or just get out of the office, there is one thing to remember – the Internet, specifically the creatures on it, are not taking a break.
by Cara Latham
Now that you have set up your Twitter and Facebook accounts and have a consistent image for each (if not, check out my previous post here), it is time to create a source of content to post to those sites to keep your name – and your brand – fresh in your followers’ minds.
What good are your Facebook and Twitter accounts if you do not have anything to say or provide people? One easy way to solve this problem is to write about a topic that is very relevant to your goal or business.
by Cara Latham
Of all the memories of my childhood, the fun times my family and I had down the shore every year (a favorite pastime of many New Jersey residents) are the most pleasant. I remember the beach, the sand, the water, the rides and the boardwalk, but I also remember one specific thing about the souvenir shops along the shore line – I could never find my name on those souvenir mini license plates featuring popular kids’ names.
At the time, “Cara” was such a unique name that it was hard to find anywhere, let alone on a set of manufactured plastic license plates in some small shop in Point Pleasant, N.J. The closest I came to victory was when I was about 10 years old, and I found one that was spelled, “Kara.” To little Cara, this was devastating, especially as I watched my brothers and cousins easily find their names — correctly spelled, even with their favorite colors — on their own license plates.
As disappointed as I was at the time, I now find myself wishing that I could go back to a time when I was the only Cara Latham around. In an effort to monitor my social media influence and research my online presence, I have always run my name through Google’s search engine.
by Cara Latham
How often have you seen a status from a friend on Facebook asking for opinions? Friends solicit everything: tips for new hairstyles, vacation suggestions, even ideas for caring for their newborns. In fact, an important part of Facebook’s success has been user interaction.
Facebook, in particular, has provided a digital forum for the topics we used to discuss with our friends over the telephone. But the Internet and social media have allowed us to solicit those opinions from hundreds of our acquaintances instantaneously. Just as it is commonplace for Facebook users to ask their “friends” for a good restaurant to patronize while visiting a new city, it shouldn’t be a foreign concept for your company’s blog to solicit feedback from its readers and include them in the process of creating content. Continue reading
