You Snooze, You Lose — Followers, That Is

By Cara Latham

Summer time and the living’s easy. For the most part, that is. While most of us take vacation to spend time with our families, head out to the beach, take a cross-country trip, or just get out of the office, there is one thing to remember – the Internet, specifically the creatures on it, are not taking a break.

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Blogging and Tweeting On a Budget: Creating a Digital Marketing Campaign for Under $125, Part 2

by Cara Latham

Now that you have set up your Twitter and Facebook accounts and have a consistent image for each (if not, check out my previous post here), it is time to create a source of content to post to those sites to keep your name – and your brand – fresh in your followers’  minds.

What good are your Facebook and Twitter accounts if you do not have anything to say or provide people? One easy way to solve this problem is to write about a topic that is very relevant to your goal or business.

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